Project Goals:

• Create a modern and recognizable brand identity.
• I chose the color green because it represents comfort, health, environmentally friendly and cleanliness. These characteristics are a important to their target audience.
• I sketched several logos, presented them to the owners, received feedback and iterated.
• The logo fonts are modern looking and easy to read, which is important because their vehicles are marked with this logo.
• I created their website, business cards, business collateral, report templates, folders, flyers, vehicle wraps and banners.